California Mid-Century Style
The end of World War II saw groundbreaking advancements in manufacturing, an easing of wartime austerity, and an explosion of creativity among architects and artists. With the promise of employment, a warmer climate, and growing prosperity, post-war California became an attractive destination for artists in New York and Europe. Bringing modernist influences with them, these creatives migrated to California, turning Los Angeles into an American cultural center and spurring the creation of the (now classic) California mid-century style.
Between 1945 and the 1980s, architects in California were building homes across the state with designs centered on simplicity and coming together with nature. With roots in the Bauhaus and east coast modernism, the movement took on an entirely new form on the West Coast.
California modernism built its aesthetic around organic textures, naturalistic environments, and warm and comforting colors, and in doing so distinguished itself from the constrained, hard-edged look of its east coast and European precursors. Today, we recognize the California mid-century influence through the use of bold lines and organic and geometric forms.
Timeless pieces inspired by mid-century modernism like Nina Lance’s Forma 002 and Forma 003 adorn the guest rooms of the property. Notable Southern Californian photographers such as Jens Ochlich, Brian Biles, and Lukas Griffin play into the hotel’s “California cool” aesthetic and deliver a comforting blend of optimism and carefreeness.
Similarly, the tommie Hollywood is another example of a contemporary take on the quintessential California mid-century style. Located in the heart of Los Angeles near Sunset Boulevard, the hotel exudes creativity and culture. So design firm Studio Collective brought in the Saatchi Art Art Advisory team to curate a collection that could deliver on the client’s creative vision. Chief Curator Rebecca Wilson selected artworks inspired by mid-century modernism for the 200 guest rooms, such as Sunset Pavilion by Netherlands-based artist Cecile Van Hanja.
She also curated a collection of original artworks for the public spaces that would amplify the California Mid-Century style of the hotel, choosing statement works by Southern Californian artists such as Bruce Rubenstein and Valerie Wilcox to add organic textures, warmth, and vibrancy to the communal spaces.